Belgian Broadcast Day

Because of the peculiar times we find ourselves in at the moment, and in particular the restrictions the media- and audiovisual sector faces, we found ourselves confronted with a problem; how do we tackle the problem in terms of providing the sector with up to date information about the innovations taking place?

There is of course a plethora of webinars and virtual events taking place, but we wanted to make sure we bundled as much information as possible, from as many different voices and companies as possible.

We also wanted to make sure the event was not just a one-way conversation. In order to emulate the conversations taking place at ‘real’ physical events, the opportunity to engage in a dialogue was critical to us. Hence the choice for this format, and subsequently the ‘Deal Room’ platform

“The opportunity to engage in a dialogue was critical to us.

Hence the choice for this format, and subsequently the ‘Deal Room’ platform”

What was the industry and purpose of the event?

The purpose of the event was very clear to us; provide the latest innovation concerning media- and audiovisual technology to the sector, while giving them the possibility to engage in a dialogue and provide feedback.

Was this your first virtual event and how was the experience?

As our first ‘big’ virtual event, we can safely say it exceeded our expectations. Despite the plethora of virtual events and webinars, people are still interested to have all the information bundled in a clear and interactive online event.

Deal Room was a vital part of the way we set up the event. If you start organising a virtual event with the idea that interaction and the possibility to engage in conversations is paramount, you need a platform that gives you this opportunity.

After a long and thorough search, we choose the Deal Room platform. Our experiences with this platform were very positive. Both the amount of opportunities provided by the platform and the technical implementation were top-notch. A big factor of setting everything up smoothly was the amount of help we got when setting it up, which practically meant we could get in touch with an expert at any time to receive assistence and feedback about the platform.

” Our experiences with this platform were very positive.

Both the amount of opportunities provided by the platform

and the technical implementation were top-notch. “

If there are any lessons we learned however, it is that when setting up a tight schedule online, it is even more important to stick to the planning AND make sure every speaker and/or exhibitor sticks to this planning as well than with a physical event.

This is however a small remark and something we will certainly keep in mind for a future iteration of this event.

Event in numbers

The event consisted of around 20 speakers from participating companies, resulting in about 5 hours of online presentations, as well as over 35 booked online meetings.

In terms of viewership we were able to welcome over 200 individual viewers, which given the very technical nature of the event can certainly be considered a success.